There was much to celebrate at FMBE (Field Marketing Brand Experience) Awards in London

EFMP UK Partners, Field Sales Solutions, were awarded the most coveted award of the night, taking the title of Field Marketing Agency of the Year for an impressive second time in 3 years.

Congratulations were certainly in order, as not only did Field Sales Solutions receive the BIG award, they also won several other accolades across:

1. Most Effective Small Scale/Local Campaign

2. Operational Success of the Year

3. Most Effective Campaign (Service Led)

4. Team of the Year

5. Brand Ambassador of the Year (Field Sales)

6. Professional Agency: Management Award

All of which goes to prove that, from small to large campaigns, in the arena of Field Marketing and Brand Experience, Field Sales Solutions are leaders in the UK.

As is only too well known to our readers, Field Marketing and Brand Experience is a form of direct marketing which has evolved to include highly targeted promotions, sales, merchandising, experiential marketing, and brand ambassadorship. It includes the use of expert field sales teams and technologies to drive availability, visibility and display for brands coupled with monitoring and evaluation of the activity with real-time reporting on efficiencies, and/or remedial action which may be necessitated; and it always involves face-to-face engagement. It requires recruitment and precision training of personnel in brand awareness and product expertise as well as in merchandising processes, sales techniques and customer service. And the all- important bottom line…. it has a significant impact on return on investment (ROI) for companies and/or brand owners.

 The FMBE Awards

These are awards presented annually in the UK for excellent performance in Field Marketing and Brand Experience.  They have stood the test of time, this is their 14th edition; and over the years they have been supported by senior representatives of companies such as Tesco, Procter & Gamble, Cadbury/Mondelez, Heineken and Apple (to name a few), many of whom have also served on their panel of judges. To achieve recognition in this milieu is no mean feat.

The winners of the major FMBE award, Field Sales Solutions, aim to be the field sales partner of choice in the UK. With their slogan: “Your sales are our business”, they set about implementing the goals and values of their company to provide a return on investment for their clients.

They impressed the judges by their entry for Agency of the Year as they focussed on two key measures for success: Business and Culture. From the business perspective they concentrated on profitable business growth, where they were able to demonstrate how they grew their existing business while simultaneously winning significant new business.

While from the cultural perspective they concentrated on implementing their beProud philosophy, proactively developing talent in the company and recognising success, and on providing a fun, challenging, and rewarding work environment.

Their beProud values in this context stands for;

Partnership, with clients and colleagues

Return, on investment, which underlies all their activities

Ownership, which involves accountability for their actions

Upstanding, which involves ethical and professional behaviour on their part

Determined, to persevere and be successful

In addition, Field Sales Solutions are also proud to have developed their 4 Awesome Parts, which they feel underpins their own success and that of their clients. And which they feel, also played a role, both directly and indirectly, in their achieving the FMBE awards.

PEDIGREE – independent, successful and growing - 94% over the last 5 years!

PEOPLE – driven by PROUD values, field teams who are engaged and capable. Trained and empowered with clear objectives, actionable insights and effective technology, to deliver measurable success. The quality of their people has seen them win a Gold Silver or Bronze 'BA of the Year' award in each of the last 4 years.

PERFORMANCE - Everything they do is driven by Return on Investment (ROI), using a data led, dynamic approach.

PARTNERSHIP – working with client partners, sharing goals, rewards, insights and best practice to drive commercial success for both.

These principles combined with their ONE TEAM approach, whereby Field Sales Solutions put (what they acknowledge as their greatest asset) their people, at the forefront of everything they do, has been instrumental in their success.

And they are justifiably PROUD!