Represented by USP Partner AG
Founded in 2000, USP Partner AG is one of the leading full service marketing agencies for all staff based marketing in Switzerland. Shopper and consumer activation are our missions – USP designs, plans and organises sales and theme promotions, brand activation, road shows, live marketing events, guerrilla marketing activities, active selling, sampling, tastings and live marketing projects of all kinds at the POS (point of sale) and OOH (out of home) on behalf of customers from every conceivable sector.
Moreover, we deliver permanent and temporary solutions for complete POS merchandising on all sales channels within the Swiss retail industry: Our services include the assurance of all-year visibility & POSM placement or as part of campaigns, assessment of product availability, product presentation, shelf maintenance or shelf/layout conversions, as well as coaching for sales staff, mystery shopping and controlling.
In addition, USP is leading in the organisation, coordination and placement of professional staff for fairs, conferences and events. We are honoured to be the official partner for the Art | Basel since 2017. Also since 2017 we support MCH Group at the trade and public fairs with our friendly, competent and professional exhibition staff. USP is additionally the biggest agency for professional fair staff at the annual Geneva International Motor Show.
USP accompanies its clients from creating, planning and implementation to performance reviews in year round programmes and projects competently and passionately from A to Z.
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