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Represented by HTW/O Promotion

HTW/O Promotion specializes in sales and marketing promotional activities and materials.
Wherever customers come into physical contact with products and services, be it on the supermarket shelf, in a display window or service desk, HTW/O is there trying to make customers stop, look and buy.

We have over 30 years of experience in sales and marketing at the point of sale. Our aim is to achieve a measurable increase in our clients sales through the use of targeted strategies. The art of selling lies in identifying the right incentives for a particular target group. Only by narrowing the definition of the target audience is it possible to develop an effective sales concept and promotional activities that bring results.

HTW/O is part of the Blue Agency Network which unites eleven agencies in the German market. HTW/O has offices in Düsseldorf, Munich and Berlin.

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Represented by Sarawak Belux

Sarawak Belux is a leading Field Marketing agency operating across Belgium and Luxembourg.
With more than 220 employees, we specialize in Sales, Merchandising and Brand Activation, helping brands grow through impactful field strategies and strong in-store execution.
Our expert teams support clients in key sectors such as FMCG, Electronics, DIY, Luxury, and the Perfume & Cosmetics industry, combining local insight with operational excellence.
From boosting sales and optimizing shelf visibility to creating immersive brand experiences, we build meaningful connections between brands and consumers.
At Sarawak Belux, performance and passion go hand in hand, ensuring every activation delivers measurable results and lasting brand impact.

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Represented by an EFMP Business Partner

Please contact us for more information

Represented by an EFMP Business Partner

Please contact us for more information

Represented by an EFMP Business Partner

Please contact us for more information

Represented by Sarawak France

Sarawak in France deploys field sales activities, merchandising solutions and brand activation structures.
Our 550 sales people are spread all over the country in dedicated teams to produce the best return on investment approach to our customers.
These are relevant in all industries from FMCG to electronics, luxury, perfumes, pharmaceuticals, energy, DIY, hygiene, travel, etc.
Any project where we may invest on talents development and results growth is carefully studied to produce the optimized path to success with the ultimate level of detailed reports.

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Represented by BLU agency network association

People. Passion. Performance. – How BLU is Redefining Live Communication
At the heart of Europe – at festivals, in city centers, and at retail hotspots – wherever people meet and brands come to life, you’ll find the BLU agency network in action. As a proud member of the EFMP network, BLU brings its unique strengths in live communication to the fore. What matters most? Connection, emotion, and a deep understanding of what it takes for a brand to stay relevant tomorrow.

Creating Moments That Last
Live communication is more than a marketing tool – it’s a mindset. BLU meets consumers where they’re most open to brand experiences: in their daily lives, while shopping, celebrating, or simply on the move. It’s not about being louder, bigger, or flashier. It’s about what truly resonates: a personal conversation, a powerful emotion, a real experience.
BLU excels at building brand worlds that feel like a natural part of the environment. The result isn’t just reach – it’s relevance.

Experience Spaces That Drive Action
The BLU team knows how to orchestrate a wide variety of touchpoints – from classic in-store promotions to attention-grabbing brand activations on the streets. Whether through full-time, trained brand ambassadors at the point of sale or mobile teams with eye-catching tools, each activation is tailored, strategically planned, and flawlessly executed.
BLU’s approach blends creative brand storytelling with measurable sales results. Behind it all is a well-coordinated team – from project managers to field force to promoters – working hand in hand with passion, expertise, and an unwavering commitment to quality.

A Field Force With Purpose
What sets BLU apart is the philosophy behind the execution. True performance doesn’t come from control, but from connection. That’s why BLU’s field force is more than just an operational backbone – they’re mentors, coaches, and the human link between brand and consumer.
This attitude is embedded in every project – from festival experiences to nationwide activations. It’s about empowerment, trust, and mutual respect. And consumers feel it – in the conversations, in the atmosphere, and in the results.

Locally Rooted, Globally Connected
With strong presences in Germany’s largest cities and a nationwide promoter network, BLU combines local expertise with international perspective – made possible through its EFMP membership. This European exchange brings valuable insights and ensures that innovation knows no borders.
In a rapidly evolving landscape, sharing knowledge, learning from each other, and setting new benchmarks together is key – for live communication that truly moves people.BLU brings brands to life – live and loud, but always with intention.
From festivals to shop floors to the streets of Germany, BLU shows how people and brands can meet at eye level. And perhaps that’s the greatest strength of modern live communication: not just being seen – but being felt.

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Represented by an EFMP Business Partner

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Represented by Field Management Ireland

FMI was established in 1995.

We employ over 80 full time head office staff who are specifically trained to manage the ever-changing and fast-paced nature of large-scale field operations.

We payroll over 800 field personnel weekly and these personnel provide our clients with a huge variety of sales and marketing support services including sales, merchandising, mystery shopping, auditing & promotions.

We have a track record of excellence in the areas of recruitment, training and management of field personnel and the efficient implementation of projects.

Our clients include the biggest companies and brand names in Ireland: Electric Ireland, Glanbia, Nespresso, Dunnes Stores, Unilever, Heineken, Canon, Mondelez, Woodies, Brown Thomas to name a few.

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Represented by Settimo Piano: the right field marketing company for your business

Settimo Piano offers strategic solutions – marketing and commercial oriented – for companies to support traditional processes, but based above all on innovative technologies.

Settimo Piano wants to give its clients a flexible offer, as a partnership, that allows them to track improvement during the progressive phases, using all the needed infrastructures with customers and with the distribution network.

The offer is flexible and the relationship between price and quality is very competitive, even for the consultancy done in order to realize projects born from a deep marketing analysis.

The successful outcome of an integrated project depends on different variances – related to the organization, the marketing, and the operative offices and of course to all the implementation aspects such as technology, research, selection and training of the internal and external operators, and integration into the clients world.

Ciao

Davide Chiorrini & Andrea Nico

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Represented by Impact Sales & marketing BE

Created in 1989, Impact Sales & marketing BE is playing a leading role in the field marketing business in Belgium and Luxemburg.

With clients such as ABInBev, Unilever, Ferrero, Nespresso and many others, Impact Sales & marketing BE is sharing its capabilities and knowledge as a partner.

25 Staff members at HQ and nearly 550 motivated people on the road work hard every day to strive to perfect execution and service.

With a continuous investment in the latest technologies, Impact Sales & marketing BE stays on top of real time communication, live reporting and follow up through a web based extranet platform.

From in-store animations, samplings and tastings to merchandising, rackjobbing and sales forces, Impact Sales & marketing BE can offer a “one stop shop” solution in order to help their clients to reach their objectives in sales and market share always with a focus on ROI.

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Represented by PSfm

100% field marketing. Creating an experience between brands and people. And stimulate a corresponding purchasing behavior. That’s what we do. By letting consumers taste, smell, experience. Always with an encounter between consumer and product. In shops and shopping streets, at malls, festivals and other high traffic locations.

And it works. It is field marketing in its purest form, but with the technology of today. Always with measurable results.

PSfm stands for innovation, quality and flexibility. As a full service provider we boost sales, perception and visibility of products. In the field and beyond. With a team of more than 1,200 motivated employees, we cover a wide range.

Get familiar with our field marketing services:
- Brand Activation
- Sales
- Merchandising
- Retail Management

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Represented by an EFMP Business Partner

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Represented by Option1

Option1 welcomes you to Poland!

Polish retail environment has seen a tremendous change and growth over recent years. As a nation-wide Field Marketing agency, Option1 has not only witnessed these trends, but actively assisted our clients in developing their businesses.

Option1 provides our clients with advice and execution of large Field Marketing projects, offering in-depth knowledge of the Polish retail environment along with the tailor-made solutions. Our expertise is mainly in the area of:
- Outsourced Sales Force
- Retail Merchandising Services
- Sales Demonstrations
- Sales Promotions and Loyalty Schemes
- Mystery Shopping

Since our beginnings in 1999 we have evolved into one of the leading Field Marketing agencies in Poland. This would not be possible without a few simple business principles which we have followed from the very beginning: Honesty, Responsibility, Effectiveness and Quality.

From the start we have been investing in people and know-how, as well as consistently developing our coverage. Today, we employ several thousand people annually, working for many blue-chip clients in Hypermarket and Supermarket Retailers, HoReCa, Convenience Stores and Medical Doctors.

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Represented by Grupo A

Grupo A shows its strength to both Brands and Retail by providing tailor made services that surpass client expectations. Our company is established in Madrid with more than fifteen years experience with a multilingual management specialised in servicing international accounts.

We target our efforts in getting the sales you require and consistently proving the return on your investment.

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Represented by g7

We are a Bucharest based field marketing agency, with integrated capabilities & expertise in sales support services, shopper marketing and events marketing.

For 14 years we have helped brands create more profitable consumers by making their shopping trips easier and more interesting.

We rely on a team of over 600 people to deliver the best results for our clients, thus maintaining each year our position in the top 3 Romanian field marketing agencies, both in terms of turnover and number of implemented projects.

Collecting key learnings from each project developed, our work is based on well in place processes that allow us to expect the unexpected and to be on time, each time.

As a key player in the industry, we take seriously our responsibility in improving the business environment for all stakeholders, reducing the carbon footprint of our campaigns and supporting consumers to make informed decisions.

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Represented by an EFMP Business Partner

Please contact us for more information

Represented by Grupo A

Grupo A shows its strength to both Brands and Retail by providing tailor made services that surpass client expectations. Our company is established in Madrid with more than fifteen years experience with a multilingual management specialised in servicing international accounts.

We target our efforts in getting the sales you require and consistently proving the return on your investment.

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Represented by an EFMP Business Partner

Please contact us for more information

Represented by USP Partner AG

Founded in 2000, USP Partner AG is one of the leading full service marketing agencies for all staff based marketing in Switzerland. Shopper and consumer activation are our missions – USP designs, plans and organises sales and theme promotions, brand activation, road shows, live marketing events, guerrilla marketing activities, active selling, sampling, tastings and live marketing projects of all kinds at the POS (point of sale) and OOH (out of home) on behalf of customers from every conceivable sector.

Moreover, we deliver permanent and temporary solutions for complete POS merchandising on all sales channels within the Swiss retail industry: Our services include the assurance of all-year visibility & POSM placement or as part of campaigns, assessment of product availability, product presentation, shelf maintenance or shelf/layout conversions, as well as coaching for sales staff, mystery shopping and controlling.

In addition, USP is leading in the organisation, coordination and placement of professional staff for fairs, conferences and events. We are honoured to be the official partner for the Art | Basel since 2017. Also since 2017 we support MCH Group at the trade and public fairs with our friendly, competent and professional exhibition staff. USP is additionally the biggest agency for professional fair staff at the annual Geneva International Motor Show.

USP accompanies its clients from creating, planning and implementation to performance reviews in year round programmes and projects competently and passionately from A to Z.

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Represented by Retail Innovation Group

Creating positive impact through conversations.

Retail Innovation Group has been a progressive force in retail marketing for the last 20 years and continues to develop products and strategies that drive value for brands in every shopper conversation.

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