Represented by g7
We began in 1999 with a simple belief: marketing should feel human. Nearly three decades later, that belief still drives us—helping brands connect with people in ways that matter.
Our Story
Started from the Ground. Stayed Human.
We started in 1999 with a simple but radical belief: field marketing could be so much more than execution. Founded by a team already working on the ground, in stores, and with real people, we saw untapped potential in every consumer interaction. A product demo wasn't just about moving samples, but finding that perfect moment when someone was genuinely curious. Merchandising wasn't just restocking, but understanding the story behind why products moved. Brand activations weren't just capturing time, but sparking genuine excitement.
From those humble Romanian beginnings, we've spent nearly three decades proving that strategy and creativity belong everywhere consumers are. Today, we've evolved into a full-scale experiential agency covering thousands of locations nationwide, with integrated capabilities spanning logistics to creative.
Our core belief remains unchanged: marketing should feel conversational, not interruptive. When grounded in cultural awareness, contextual understanding, and genuine consumer empathy, we don't just promote brands, we make discovering them feel natural, human, and even exciting.
We started from the shelf. We grew into something bigger. But we never lost sight of where real connections happen.
Our Approach
Marketing through the HumanLens
Most agencies study consumers through data and digital signals. We see them through a human lens. Every day, thousands of our people are embedded in the real world, in retail environments, on city streets, at brand activations, observing, listening, and engaging with consumers in their natural moments of choice.
This unmediated proximity reveals what screens cannot: the hesitation before a purchase, the cultural nuances that vary by neighborhood, the generational differences in how people actually interact with brands.
Our three integrated service lines, retail operations, shopper marketing, and brand experience form a continuous intelligence loop where human observations shape strategy, and strategic insights enhance every consumer interaction. Through this human lens, we see the subtle realities that make the difference between marketing that interrupts and marketing that connects. Because when you truly see people, you can create experiences that move and connect. And when you connect, you build relationships. When you build relationships, that’s when real impact happens.
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