On 1 July, The EFMP’s Belgian partners, Europromotion, changed its name to become the Belgian counterpart of Impact Sales & Marketing, France’s leading Field Marketing Agency. By combining Europromotion’s 30 years of experience with the opportunities made available by joining an international group, the company will be able to provide its partners with even more innovative solutions and expanded expertise.
Europromotion’s mission has been to support its partners in delivering highly effective sales and marketing plans, through a range of flexible services tailored to their needs. Merchandising, sales force, brand activation, audits, and mystery shopping: the full-spectrum of Field Marketing expertise, supported by a constantly evolving technology strategy.
Europromotion will become Impact Sales & Marketing Belux and will become an integral part of the Impact Field Marketing Group (IFMG). As they have been members of the European Field Marketing Partners (EFMP) network for several years now, the company will be able to offer international skills and expertise.
As a result of the merger, Impact Sales & Marketing Belux will be able to offer greater capacity to invest in the most innovative data management, e-learning, e-recruitment and broader business intelligence technologies. Value will be added through knowledge and resources which can be shared between countries. Through this international vision they will be able to adopt an even more integrated strategy for all channels and across all territories in Belgium, Luxembourg, France and the Netherlands. The skills and values that have contributed to Europromotion’s success over time will be preserved, but now their scope will now be wider, for greater impact.
Impact Sales & Marketing Belux will preserve what has made Europromotion and its partners a success for more than three decades; namely, their mission to provide the best operational resources and to give support in implementing sales and marketing plans. Their vision to create long-term partnerships based on trust, providing ever-greater added value thanks to their market knowledge and technological innovations. Their values: responsiveness, flexibility, transparency, professionalism and engagement will always be the company’s core values. This new identity will preserve the best of Europromotion.
Similar to the benefits enjoyed by all partners of the EFMP across Europe, this merger will simply add more expertise, a broader vision and more resources to bring their clients even more impactful and innovative solutions.