EFMP Irish partner, FMI, a leading provider of sales, merchandising, and retail solutions, has launched their new distributor model, which now ensures that FMI can offer a full end-to-end solution for brands in Ireland, supporting all the needs and requirements of a brand’s journey from factory to shelf. 

To support this ambitious growth strategy and new service offering, FMI have made a decision to put technology at the forefront of the business and have embarked on a comprehensive and ambitious overhaul of its technology platforms.  Through a large-scale investment plan, FMI now has industry leading IT infrastructure inplace which enables them to provide their clients with clarity around all the core elements of their business. Including, investment and performance tracking, detailed insights into field sales activation and implementation and a comprehensive overview of return on field sales implementation costs. This technology, which includes a new ERP system, CRM tools, instore execution/ tracking software and insightful reporting tools ensures that the brands FMI works with have complete access to the right information at the right time. This transparent model assists their clients in running their businesses efficiently and cost-effectively. 

FMI have a diverse team of over 500 professionals in their field sales and distribution division talent pool, allowing them to offer an industry-leading flexible sales team with the ability to scale up and down as required and match people with the right skills and competencies to develop and grow your business.

"We are excited to introduce our distribution and field sales solution as a key part of our broader strategy," said Libby Keeling, FMI Director. "Effective distribution and a strong field sales team are vital to the success of any business in the FMCG and retail industry. By investing in experienced teams and industry-leading technology, we ensure that our clients receive the highest level of service along with detailed insights and reports."

Having already secured their first client, Bewley's, the cherished Irish brand that is currently undergoing a brand refresh, FMI Distribution is proud to be part of Bewley’s journey in repositioning the brand in the eyes of both retailers and consumers. Mary McBride, Head of Retail, Bewley’s Tea and Coffee Limited commented. “Having recently become partners with FMI, I am really impressed with their energy, enthusiasm, focus and rigor, all of which led to a seamless integration as we transitioned our business into their hands. Their industry insights and clarity around what's happening in the trade, together with the category insights they are churning out on my brands, demonstrate a real passion for my business and gives me a sense of comfort around their controls in place and absolute drive for results. They have harnessed great working relationships from head office through to store managers and I believe this will be a game changer in benefiting my brand both in the short and longer term.  I am very impressed with FMI 's ways of working, their partnership approach, engagement, and enthusiasm from Board level right through to in-store execution. Their focus on their people gives me huge reassurance about the attention, focus and drive my brand gets in their business which is already starting to come through in our business results.” 

Kieran McMahon, Business Unit Director at FMI, is the driving force behind the implementation of FMI’s new distributor model. With 25 years of experience working in both local and international markets, Kieran brings valuable expertise to the table and his goal is to establish industry leading commercial capability, clear yet comprehensive actionable insights and visibility in the channels and stores that matter. 

FMI's introduction of the all-encompassing distribution and field sales solution brings a paradigm shift to the FMCG and retail sector in Ireland. They have accomplished this by embracing a client-focused approach and leveraging exceptional teams, providing brands with a complete market penetration capability, and by fueling their growth in the fiercely competitive Irish market. Along with their recent rebrand and new tagline, "We get it," FMI solidifies their dedication to understanding their clients' needs and delivering the very best solutions for success.