In the bustling culinary landscape of Italy, where tradition meets innovation, a German company is making waves, bringing the joy of home-cooked restaurant-style meals to doorsteps. Hello Fresh, a globally renowned company operating in 18 countries across North America, Europe, and Australia, is transforming the way Italians experience cooking. At the heart of this transformation lies an invaluable partnership with EFMP Italian partner Settimo Piano, whose mission is to enhance the visibility of the Hello Fresh brand in Italy.
How Settimo Piano Achieves the Mission
Settimo Piano operates with a simple yet effective strategy: engaging directly with potential customers in the major cities of northern Italy, such as Milan, Rome, Bologna, Bolzano, and more. The approach involves immersing attendees in the Hello Fresh experience through a variety of engaging methods. These include captivating show cooking demonstrations and interactive games like the wheel of fortune. These entertaining activities not only intrigue potential customers but also provide an opportunity to win exciting freebies, from gadgets to entire Hello Fresh boxes.
However, the core objective remains to invite customers to explore the Hello Fresh world firsthand. Settimo Piano achieves this by providing interested individuals with a QR code that unlocks a discounted price on their first Hello Fresh box. This irresistible offer allows them to experience the convenience and freshness of Hello Fresh ingredients, empowering them to cook exquisite meals effortlessly.
When Settimo Piano Works Its Magic
The collaboration between Hello Fresh and Settimo Piano has already spanned a year, during which the partnership has flourished and gained momentum. As we step into 2024, Settimo Piano is gearing up to achieve all the awareness objectives set for the project. The dedicated efforts and strategic initiatives of Settimo Piano promise a year filled with exciting opportunities for Italian households to indulge in culinary adventures with Hello Fresh.
Why Settimo Piano Champions Hello Fresh in Italy
But why does Settimo Piano invest so passionately in introducing Hello Fresh to Italy? The answer lies in the desire to elevate the brand's visibility in the Italian culinary landscape. Despite Hello Fresh's widespread recognition on social media, Settimo Piano believes in the power of personal engagement and tailored advice. In just a year, the expertise of Settimo Piano's promoters has significantly heightened Hello Fresh's presence in Italy and enhanced the brand's recognition among the Italian audience.
The collaboration between Hello Fresh and Settimo Piano exemplifies the perfect blend of culinary passion and strategic marketing. By bringing the joys of home-cooked gourmet meals to Italy's doorstep, Hello Fresh and Settimo Piano are not just transforming the way Italians cook; they are crafting delightful experiences, one Hello Fresh box at a time. As 2024 unfolds, anticipate a year filled with delectable discoveries, culinary creativity, and, most importantly, the joy of savoring homemade restaurant-style meals – all thanks to the harmonious partnership between Hello Fresh and Settimo Piano. Buon appetito!