EFMP Belgian Partner, Impact Sales and Marketing are experts at instore marketing and promotions, they understand the significance of instore tastings as a strategic tool for FMCG brands. Companies invest substantial resources in these tastings, and rightfully so, as they prove to be a remarkably effective means of promoting their products. 

Based on the research they conducted, they discovered that they are 3 main reasons why instore tastings are a worthwhile investment:

Personal Connection with the Consumer

In today's world, where TV and social media advertisements cast wide nets, establishing a personal connection with consumers can be a formidable challenge. Instore tastings offer a unique solution. They facilitate one-on-one interactions between brands and shoppers, a level of engagement that traditional advertising struggles to achieve. Instead of addressing the masses, instore tastings allow our promoters to tailor their messages to each individual shopper.

This personal touch not only makes consumers feel special but also captures their attention in a way that conventional advertising simply cannot. The power of a warm greeting and eye contact cannot be underestimated, as it enhances brand recognition and fosters a positive brand-consumer relationship.

Consumers Experience the Product for Themselves

In an age of skepticism towards heavily edited and polished TV and social media ads, the authenticity of instore tastings shines through. When consumers can see, touch, taste, smell, and use a product themselves, it creates a level of trust and conviction that no advertisement can match. Furthermore, this hands-on experience often leads to valuable word-of-mouth endorsements, which significantly boost a product's net promoter score.

Extra Attention for the Brand in the Point of Sales

Instore tastings not only make consumers aware of a product's existence but also highlight its immediate availability in their local store. This heightened visibility directly impacts a brand's sales and can lead to greater collaboration between brands and retailers. The goodwill generated through tastings extends to the store owner, who benefits from increased sales due to the help provided in selling out the products.

Moreover, tastings create a unique and inviting atmosphere within the store, enhancing the overall shopping experience for customers.

Instore tastings are more than just an opportunity for consumers to sample products; they are a strategic move to create memorable brand experiences. Impact Sales and Marketing recognise the importance of instore activities that genuinely engage consumers and leave lasting impressions.

In a world oversaturated with advertisements, instore tastings provide an avenue for brands to stand out, bridge the gap between their products and their target audience, and ultimately drive sales. As you encounter instore tastings, take a moment to appreciate the thought and effort behind them. They represent a brand's commitment to delivering not just a product but an exceptional shopping experience.