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News

EFMP Swiss partner, USP & kju join forces to found the agency warp

07/07/2021

EFMP Swiss partner, USP Partners, who have long held the reputable position as one of Switzerland’s finest activation marketing agencies, has partnered with digital agency [kju:] to create warp, a subsidiary full-service agency that combines the best of high-impact live marketing and best – in - class innovative digital marketing solutions.

In the omnichannel age, being able to access consumers seamlessly through the two most direct channels, namely online and in person, warp has shown that it understands the need for consumers to be at the very heart of the customer journey and has provided a means for brands to seamlessly  and meaningfully engage with customers throughout the journey via a channel of their choice, whether this is online or offline.

Warp offers full service strategic solutions that combine the strength and know-how of implementing live marketing campaigns, that include roadshows, events and brand activations, integrated with full-service performance - led digital marketing, including performance marketing, social media, and content marketing. This holistic approach gives their clients a strong strategic advantage to significantly connect with customers in a way that delivers strong results.

Although the preference is to take advantage of the integrated campaigns in the real and virtual space, the team at warp are also happy to provide advice and support for selected services within the live or digital marketing areas. 

Warp agency was founded and is jointly run by Niklas Strohmeier and Dominik Nyffenegger,  whose combined expertise and experience in their respective fields is the foundation upon which the agency is built.  

Dominik Nyffenegger is majority owner and CEO of USP Partner AG, one of Switzerland's leading full-service marketing agencies for live marketing, POS merchandising, trade fairs, congresses, events and people.  Founded in 2000, the agency serves long-standing clients  who represent the best-known brands, with a focus on FMCG, automotive, beauty, and fashion, as well as luxury goods brands. 

Niklas Strohmeier is founder and CEO of [kju:] digital solutions, one of the leading full - service digital agencies in Austria. Based in Vienna, they offer innovative digital marketing strategies  and conception, social media marketing, content creation, web design  and programming as well as performance marketing. As founder and owner, he can draw on over 20 years of experience with long-standing clients, primarily from the FMCG, finance and art/culture sectors.

In projects where they have already partnered for mutual clients in Switzerland, the two founders quickly realized the huge potential of activities, conceived holistically, that combine both live and digital marketing channels. The combination of the two most accountable marketing channels offers their clients tremendous advantage.

"At USP, we were repeatedly asked by our clients whether we could offer digital marketing solutions to complement our live marketing activities, which we had previously thought of, primarily conceptually,  but had only implemented with external partners in each case - which did not exploit the full potential  of the concepts visualised and entailed unnecessary interfaces," says Dominik Nyffenegger, Co-Founder and Managing Partner of warp. He continues: "We generate 6-digit, sometimes even 7-digit numbers of contacts for brands with our live marketing activities in real spaces in our larger implementations. If we can now also transfer all these contacts to digital channels and process them there for our customers, we increase the already interesting contact value many times over. With  warp, we can now offer exactly that from a single source."

Warp was launched at the end of June 2021 and is based in USP's office space at Seestrasse 93 in the beautiful Thalwil/Zurich. If you are looking for a fresh integrated solution that gives a boost to your brand while maximising consumer engagement, then warp just may be the answer. 

warp – accelerating brands | full service marketing agency: live & digital | Let’s take off together on: www.warp-agency.ch

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