HTW/O is excited to have been selected as the German partner for the EFMP and we look forward to sharing our knowledge and learning from our European partners. We believe that this type of knowledge sharing will be immeasurably valuable not only to our team but for our clients.
Although market sentiment in Germany is positive, with very large promotional budgets available, there remains intense market pressure for agencies to compete on a cost basis. So the challenge is get the price point right, but also to show, and prove the value that we are able to offer our clients for the work that we do.
2018 has been, and continues to be, an incredibly busy year for the agency. We have been working, on 8 large pitches worth an estimated €20mil, while continuing to deliver world class work for our existing clients.
HTW/O are also extremely privileged and excited to work as part of the German Business delegation to China, to support 100-150 business to business companies with classic sales promotion. We have been appointed as the lead agency for all subsidiaries of the group and we are responsible for all marketing activities.
It is hard to believe that we are ready half way through the year, but we look forward to a busy and successful second half of 2018