News

IFMG speaks at the Marketing Point of Sale Fair

20/10/2021

Impact Field Marketing Group and its subsidiary Demooz spoke at the Marketing Point of Sale fair last October 6 at Paris Expo Porte de Versailles. Christel Mouchague, Brand Activation Director at Impact Field Marketing Group, Stéphane Millet CEO of Demooz and Alexis Milewicz, Chief of Staff at RED Electric intervened on the topic " Omnichannel journey : How to offer a differentiating brand experience by combining digital and physical store?”

How to bring the brand experience to life and highlight all the benefits of a specific product?

Impact Field Marketing Group and Demooz introduce the new generation of on and off-line product demonstrations with their customer RED Electric. A tailor-made omnichannel journey to introduce the public to electric scooters by offering the opportunity to test them in real use with a defined path outdoors by RED Electric ambassadors.

A fluid and personalized omnichannel journey

Before being able to test the scooter, the consumer is put in touch with a RED ambassador via the FNAC-DARTY stores, the retailers websites or the RED Electric website. Then, he can register for a demonstration via the tablet or the QR code available in store. Following this registration, the data is collected and shared with RED Electric, which makes a welcome call with the prospect. Scooter testing can be done near the consumer's home with a RED Ambassador trained to explain all the benefits and features of the product. An optimal immersive experience that meets the fears and expectations of the consumer. Following the test, the prospect can buy the scooter online or in a store and in turn becomes an ambassador and prescriber. He shares his opinion on social networks and via the Demooz platform.

A brand experience to be enjoyed in-store, outdoors and online to offer better knowledge of the product to future buyers and appropriate support thanks to the data collected online and in-store. Impact Field Marketing Group imagines and implements with its subsidiary Demooz additional operational solutions to re-enchant the shopper experience and offer a fluid journey.

The E-Ambassador program

Impact Field Marketing Group and Demooz offer their clients the e-ambassador program, a complementary solution to the in-store ambassador to ensure the online relay of the brand’s experience. 

Whether the prospect comes from a website or a point of sale, he can interact with the e-Ambassador who is available to respond to him.

Via the conversational widget, the e-Ambassador can advise the prospect, direct him to product sheets. A real human relationship, just like in a store. 

From the first interaction to post-purchase onboarding, this program supports the consumer in getting to grips with the product or service to optimize its use. It also makes it possible to develop brand’s e-reputation with the sharing of opinions on the websites of retailers and brands and on the client’s social networks.

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