Whether on a one-off basis, in commando mode or with permanent teams, Impact Field Marketing Group puts its expertise to work for its customers.
Whether it's a promotional campaign aimed at bar staff or the marketing of pre-batched cocktails, Impact Field Marketing Group always responds favourably to its clients' requests.
The case of Fever-Tree
Fever-Tree, the world leader in premium mixers, called on Impact Field Marketing Group in 2018 to strengthen its presence in the premium on-trade. Since then, expert sector managers have been developing the distribution, use and presentation of the brand in all facets of the on-trade.
Impact Field Marketing Group is present in all distribution networks, beverage wholesalers and cash & carry outlets, ensuring the brand's distribution and visibility, developing its share of shelf space and being present with its teams on the shelves of professional shops during promotional highlights.
As the heart of the business is as close as possible to the bar staff and consumers, most of the activity takes place in premium bars, palace bars, speakeasies, cocktail bars and all other seasonal rooftop or beach opportunities.
As well as presenting and tasting the range, Impact Field Marketing Group goes even further and raises the brand's profile with a presence on the menu and a perfect serv , to turn these establishments into perfect-stores where the magic of the brand can work its magic.
At the same time, Impact Field Marketing Group is also involved in its clients' events, applying its know-how to maximise the impact of its actions.
Impact Field Marketing Group at the heart of performance
Impact Field Marketing Group has access to a large number of databases on the premium on-trade, distributors, cash & carry and the entire on-trade network.
Thanks to an in-house BI unit and integrated CRM, Impact Field Marketing Group collects invaluable data and is able to analyse numerous KPIS, provide detailed business reviews and present data visualization dashboards in line with its clients' expectations.
Impact Field Marketing Group is also capable of recruiting expert profiles throughout France, training them, supporting them and, where necessary, helping them to upgrade their skills.
Over the years, the Group has become a major player in OOH universe.