Imperial Tobacco Polska S.A. – one of the largest tobacco producers in the country – introduces PULZE, an innovative tobacco heating device as well as iD tobacco heating cartridges to the Polish market. The product is based on a technology that reduces the emission of toxic substances by 96% compared to traditional cigarettes. So far, PULZE has been available in the Czech Republic, Greece, Italy, Portugal and Hungary. Poland will be the first country in Central and Eastern Europe to present to consumers an improved version of the device for heating tobacco - PULZE 2.0.
As per first cooperation between Option1 and Imperial Tobacco, we conducted a 2-month campaign focused on the installation of PULZE displays in major impulse purchase locations, such as Orlen, BP, Shell, Moya, Ruch and Duzy Ben chains.
Our task was to dismantle the existing displays and install new ones, which required fitting them according to space available in the store.
In total, close to 1000 displays have been installed by our employees.