ppm factum Improves Its Reporting Capabilities. Its Clients Can Now Choose the Power BI Platform
The marketing company ppm factum has been active on the Czechoslovak market for 24 years. Over the years, the company has built a strong reputation among clients, as well as its competitors in Czechia and Slovakia and on the European market in general. We live in fast times, so it is no surprise that even a strong and stable marketing company must always respond to the new demands of its current and potential clients and keep up with the times. On the global market, there are many professional platforms that allow users to carry out complex work with data, but not all of them are user-friendly enough for fast and clear reporting. On the basis of our testing of several platforms and important feedback from clients, which is one of the most crucial factors for us, ppm factum has decided to use Power BI. The company believes that this analytical tool has great potential; at the same time, it is a modern platform familiar to all users of the Microsoft ecosystem, which means they adopt it more quickly and with more enthusiasm.
Michaela Klobásková, Head of the Retail Audit Division at ppm factum, added: “In today’s turbulent times, we need to think constantly about where and how we can help our current and prospective clients save valuable time and gain the data they need even faster and more efficiently. A highly appreciated benefit in this endeavour is a user-friendly and easy-to-read platform that enables the client to dig deeper into enormous data sets and work with them independently, creating additional detailed analyses in response to their current and individual needs. These were our main requirements in the selection of a timeless new platform for processing, analysing and viewing large amounts of data that we wanted to start using internally in order to offer even better, more modern and more efficient services to our current and prospective clients. The modern and timeless Power BI platform was a clear winner.”
The international Power BI platform, which is part of a broader Microsoft package, is easy to understand for current and new users and clients tend to accept it enthusiastically. One of the greatest benefits of this modern platform that clients feel immediately when they switch over from their old reporting environment or an Excel document is its unparalleled speed and exceptional clarity. The platform is unbeatable for the speed with which it reads millions of rows of data and is incredibly fast to use. Queries that used to take tens of seconds and sometimes even minutes are carried out in a matter of seconds. Thanks to a combination of high-quality data collection and years of knowledge, expertise and experience, ppm factum can generate high-quality, readable and, most importantly, immediately actionable reports that are crucial for many important management decisions, for example in strategic planning or in eliminating previously “invisible” shortcomings or errors. With closer cooperation with the client, the data supplied by ppm factum may be supplemented with other important internal client data that provides users with a comprehensive overview across several disciplines, which previously often felt impossible. The robust and time-consuming analysis that our clients dream of has now become a reality in the form of comprehensive overviews of factors that used to be assessed independently but which, when viewed together, may reveal many unknown facts.