For consumers, smartphone is the tool that allows them to check and give their opinion on the products and services they buy or wish to buy. E-reputation is an additional subject to master for brands. Reviews are part of the customer journey and form part of the natural referencing.

Nevertheless, it is necessary to take a step back because many practices such as false reviews blend into the mass. Whether they are fake reviews posted by a competitor or positive reviews posted by professionals, these fake reviews distort the competition and deceive the consumer.

You want to boost your online sales? Impact Field Marketing Group and Demooz can help you with the "reviews program", a tailor-made program for brands that want to get authentic reviews and develop their digital conversion.

Online consumer review campaign: What are the benefits?

According to a study by Bazaarvoice, "50 reviews generate a 30% increase in orders". Even if there is an interest in having a lot of reviews, market studies show us that the marginal effect decreases from 20 reviews.

For your brand's flagship products, we recommend having 20 reviews to get the first online conversion results. Other consumer reviews will be added over time.

+270% conversion on a product listing with reviews vs. a listing with no reviews.

In addition to increasing your sales, online reviews help to increase awareness of your products on the various sites where they are listed.

They are also an additional lever for your Key Account Managers during negotiations with retailers.

1. Recruiting ambassadors

With its community of over

100,000 ambassadors, Demooz has created the first French community of consumers ready to commit to brands. By offering its community the opportunity to become an ambassador for your brand, demoozers share their authentic feedback on products and thus help other consumers in their decision making.

To recruit its ambassadors, Demooz creates a customized white label form. The teams then study their knowledge of the brand and its products to write a constructive and independent review.

2. Generate reviews

To be able to share their reviews, ambassadors purchase the product and then share their thoughts via the Ambassador space created by Demooz for the "reviews program". Demooz then validates the evidence received: If the reviews respect the criteria in terms of word count and the content is informative, the challenge is validated and Demooz rewards the ambassador.

No date is imposed for the publication of the reviews, the ambassadors who are individuals sharing their experience once they have the necessary hindsight on the use of the product or service.

3. Implementation of a reviews campaign

To launch your reviews campaign, Demooz prepares a CRM segment and sends an email to recruit ambassadors. Then, we study and validate profiles. The ambassadors then order the product and use it to share their opinion. Once the campaign is over, a qualitative and quantitative report is shared with our client.

For the campaign to be successful, you need to collect at least 20 reviews per product and get multiple reviews on different products in the category.

Outsourcing your online review campaigns allows you to be flexible and fast. With its community of independent and committed ambassadors, Demooz targets profiles according to the product and the brand identity.