In a world driven by innovation and customer-centricity, companies that successfully engage and resonate with their target audience stand out among the crowd. In a remarkable feat, Settimo Piano, the Italian partner of EFMP, has earned accolades for their exceptional customer engagement campaign. Their innovative project, "Avanti Anni Luce," developed for Acinque Energy, not only brought home the prestigious Customer Engagement award at the 2023 Touchpoint Engagement Awards, but also set a new standard for redefining customer interaction and connection.
Acinque Energy, a multi-utility company, has cemented its presence in various regions across Italy. Their approach revolves around shaping smart and sustainable cities while prioritizing the needs and preferences of citizens. With a strong commitment to energy transition and principles of a circular economy, Acinque has established a comprehensive strategic plan that encompasses electricity and gas distribution, district heating, waste recovery, electric mobility, smart city initiatives, public lighting, and network services. Their dedication to these activities forms the foundation of their collaboration with Settimo Piano.
The Award-Winning Project: "Avanti Anni Luce"
"Avanti Anni Luce," the brainchild of Settimo Piano, emerged as the standout project that secured the prestigious Customer Engagement award for them. This campaign was designed in partnership with Acinque Energy, aiming to not only create touchpoints for sales and services but to redefine the entire customer experience.
The campaign's uniqueness lies in its ability to break patterns and to transport potential customers into a different temporal dimension. By leveraging creative strategies, Settimo Piano successfully engaged their audience in an unexpected and delightful manner. The campaign took advantage of the element of surprise to involve and entice the target audience. The core idea revolved around being "Light Years Ahead," a concept that resonates with Acinque's forward-looking approach.
Early Christmas and Hawaiian Summer: Unconventional Engagement
The campaign's execution involved two distinct phases, each captivating the audience's attention. The first phase brought back Christmas cheer in September, employing street marketing activities where Santa's elves distributed Christmas socks. This unconventional approach to timing created a memorable experience that highlighted Acinque Energy's ability to anticipate customer needs.
The second phase, occurring in late November, transported customers to a Hawaiian summer with a beach-themed promotion. This time, instead of socks, beach rackets were given away. These unexpected, yet delightful, experiences not only created brand awareness, but also showcased Acinque's willingness to innovate and stand out.
An essential element of the campaign's success was the specially trained in-store staff. These individuals played a pivotal role in converting leads into actual customers. Their expertise ensured that the engagement didn't end at the touchpoints but continued seamlessly within the stores, leading to conversions, sales, and sustained customer relationships.
During the awards ceremony, key representatives from Acinque Energy and Settimo Piano were present to celebrate this remarkable achievement. The recognition not only highlights the excellence of Settimo Piano's work, but also signifies the dedication of the entire team. Andrea Nicò, Founder and President of Settimo Piano said "We are delighted to have secured another award, showcasing the exceptional work of all involved in the project, which is greatly satisfying. This collaboration, and every team member's contribution matters, as team unity is crucial for the project's success. Congratulations to all for these outstanding achievements!"
Settimo Piano's triumph at the 2023 Touchpoint Engagement Awards with the "Avanti Anni Luce" campaign showcases the power of innovation and unconventional strategies in customer engagement. Acinque Energy's forward-thinking vision, combined with Settimo Piano's creative execution, has set a new benchmark for engaging customers in surprising and meaningful ways. This award not only reflects their achievements but also underscores the importance of cohesive teamwork and a commitment to pushing boundaries in the pursuit of excellence in customer engagement.