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News
News

Technology and personalised service meet in ‘Smart Instore’.

17/12/2020

EFMP Dutch partner, PSfm, has a new ‘middleman’ in the marketplace. Smart Instore provides the perfect compromise between online and in-store retail shopping. Often the word ‘compromise’ can have a negative connotation implying having to settle for something less than perfect, but in this instance, nothing could be further from the truth. PSfm are proud to announce their partnership with Smart Instore.

Smart Instore is a technological platform which offers a live video virtual reality experience as well as an online chat component that can be used by brands and retailers alike. By the judicious use of state-of-the-art technology, Smart Instore works seamlessly as a go-between for online shopping, Brand Ambassadors in-store, and the customer. It is innovative, which has tech appeal, and it offers the customer a live - interaction alternative to online shopping without having to go into the store. It can also serve as a stand-in for a Brand Ambassador who may be busy with another customer in-store.

Therefore, it functions as a personal assistant for both sales staff and customers, which is impressive to say the least!

WHY CHOOSE SMART INSTORE?

1. SERVICE & ADVICE

31% of Dutch consumers are interested in using video/chat options with brands and retailers. 

2. EXPERIENCE

Consumers are increasingly asking for new online communication options with their brand.

3. INCREASE SALES

New online options contribute to increasing the buying intention of consumers.

4. SUSTAINABLE

60% of Dutch consumers are concerned about climate change. Smart Instore limits the amount of travel time for customers.

5. QUALITY

In order to always strive to deliver the best quality every conversation is concluded with an online survey to determine customer satisfaction.

6. FLEXIBLE

Smart Instore is an online platform and not an app. This allows for a quick and flexible start to the process without long development times.

LIVE IS GOOD 

NOW MORE THAN EVER WE BUY ONLINE

Buying behaviour is changing.  Online purchasing starts from the age of 14, almost 80% of whom are online every day. It is important, in order to appeal to the younger demographic, therefore, that the online shopping environment offers a social component and entertainment, which Smart Instore manages to achieve. It is the online platform that links physical retail and the online web store thus giving consumers a perfect personal experience with the convenience of online shopping.  

MAIN FUNCTIONS

The Smart Instore platform offers consumers the possibility to schedule an appointment both online and in-store. These appointments are immediately confirmed, placed in the agenda and followed up by a trained Brand Ambassador.

WhatsApp – Live chat session – Demonstration – Personal Shopper

WHY SMART INSTORE?

New times require a new approach. Consumer buying behaviour is changing, which will only increase the growth in online sales and the demand for direct services. Smart Instore is therefore the extension between retail and online sales.

PARTNERSHIPS

Smart Instore works with a number of experienced national and international field marketing partners. These partnerships offer the possibility for partners to not only use the platform, but also the physical services such as those of a Personal Video Shopper or a Live Chat Ambassador. 

Every brand ambassador receives extensive product and sales training to provide the best service. Smart Instore has its own studio for the production of (online) content. This full-service option means that you can start operating almost immediately.

SMART INSTORE PARTNERS

VodafoneZiggo – Nespresso –  PSfm Retail Electronics

SMART INSTORE WOULD LOVE TO HEAR FROM YOU

Curious of what Smart Instore can do for your brand? Or do you have a specific question? Send them a message and they will be happy to help you.

EMAIL:

INFO@SMARTINSTORE.NL

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