Coca-Cola HBC Schweiz AG supports its key consumer occasions at Switzerland’s top retailers, Migros and Coop. EFMP Swiss Partner, USP Partner AG, is once again the lead agency for Coca-Cola HBC Schweiz AG for the concept development, planning and development of the two activities, as it was for the “Coca-Cola 100% rPET roadshow” in 2022.The aim was to create two engaging campaigns around the two most important consumer occasions “BBQ” and “Music” in order to provide an unparalleled shopping experience for consumers, while positioning Coca-Cola as the ultimate beverage companion for these activities.
In line with the thematic focus of the retail channels, the BBQ occasion was played out at Coop and the music festival activation was implemented at Migros.
At Migros, the vibrant stand with eye-catching point of sale (POS) displays gives it a festival feel, and the dedicated digital game that brings instant wins of ice-cold Coca-Cola. Enticing offers, add-ons, and a strategic product focus allows the sales experience flows seamlessly, as shoppers embrace their inner festival spirit while savoring the refreshing taste of Coca-Cola.
Meanwhile, in the Coop the stage is set for welcoming get-togethers on a pleasantly warm sunny day, with a meticulously laid and beautifully decorated garden table. Symbolizing the warmth of friendship and connection, it becomes the centerpiece of relaxing barbecue evenings with loved ones. Shoppers enjoy an entertaining activation game, featuring a barbecue-style hot wire challenge that is fun for young and old alike, and as a reward for participation, they get to savour a perfectly chilled Coca-Cola. Additionally, thanks to a partnership with Bell, consumers can enjoy cashback benefits, which are effortlessly redeemable via TWINT, by purchasing a "combo deal" of selected Bell and Coca-Cola products at the stand. The Coop experience epitomizes togetherness, magnified by the refreshing taste of Coca-Cola, which is marketed as the ideal cold drink complement to all such occasions.
Driving the live marketing activation with utmost precision, USP Partner AG was in charge from conception to completion. Their expertise ensures a professional and impactful brand presence that leaves a lasting impression. The seamless integration of strong visibility elements, interactive animations with thrilling instant wins, captivating competitions, irresistible discounts, and well-coordinated add-on campaigns translates into measurable success. This remarkable achievement showcases the immense power of effective collaboration in achieving extraordinary outcomes.